Adobe Analytics

Adobe Analytics | Web Analytics for Business Intelligence

Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences. Adobe Analytics helps organizations understand where customers interact with their brands, which channels customers prefer, and which experiences resonate with them. The following key features in Adobe Analytics provide these marketing capabilities: Multichannel data collection. Offline data integration.