Emplifi | Social Commerce Cloud

Emplifi is a unified customer experience platform that aligns marketing, care, and commerce aspects of businesses, aiming to bridge the customer experience gap. The business was founded in 2020 after social media analytics company Socialbakers was acquired by customer experience systems business Astute. The combined entity changed its name to Emplifi. As per company’s website, “We create meaningful conversations between consumers and the brands they love. Gone are the days when brands could expect consumers to adapt to them. Today, consumers want to engage with brands when they want, how they want. They’re social-first and digital-always — they expect their interactions with your brand to be seamless, empathetic, authentic, and at their speed. Build a customer engagement platform that creates a unified and effective way for brands to better reach, engage, and retain modern customers. To engage tech-savvy consumers and build trust with them, content has to be authentic, spontaneous, and in their preferred conversational format. Engagement takes place on the consumer’s terms, so your brand must approach engagement from the point of view of the consumer — not the channel.”