Outbrain | Predicting Engagement

Outbrain is a web recommendation platform founded in 2006 by co-founder and Co-CEO Yaron Galai and co-founder, Chief Technology Officer and General Manager, Ori Lahav. The company is headquartered in New York City. In February 2024, Yaron Galai resigned. Outbrain is a content discovery platform that leverages algorithmic technology to suggest relevant articles and sponsored content to users across various digital properties, including news websites and blogs. By analyzing user behavior and content preferences, Outbrain helps publishers monetize their content while providing advertisers with targeted engagement opportunities. The platform utilizes machine learning to optimize content recommendations, aiming to increase click-through rates and drive traffic. Its widespread use across major media sites has established Outbrain as a key player in the content recommendation space, integrating seamlessly with various publishing ecosystems to enhance user experience and drive revenue.