Mystore has introduced a cutting-edge AI-powered semantic search feature for the ONDC (Open Network for Digital Commerce) platform, leveraging Google Cloud’s Vertex AI technology. This innovative solution is set to enhance search accuracy and provide users with more relevant results by understanding the intent behind their queries. By incorporating AI-driven capabilities, Mystore aims to streamline the shopping experience, enabling faster and more intuitive product discovery across the ONDC network. The integration with Google Cloud’s Vertex AI ensures scalability, efficiency, and advanced machine learning performance, positioning Mystore at the forefront of digital commerce innovation.
T. Koshy, CEO, ONDC, emphasized the crucial role of AI-powered semantic search for the ONDC Network conversions, saying, “As the open network experiences exponential growth, the ability to precisely match buyers with the right seller offerings becomes crucial. Mystore’s latest offering of integrating AI-powered semantic search on the ONDC Network is thus a pivotal addition. This technology not only enhances the shopping experience but also levels the playing field for sellers of all sizes, enabling them to compete purely based on the relevance and quality of their products/services.”
“Google Cloud’s Vertex AI is enabling high quality searches for Mystore and ONDC enabling better discoverability and thereby enabling buyers and sellers to seamlessly connect on the platform,” said Bikram Singh Bedi, Vice President and Country MD at Google Cloud India.
Highlighting the impact of AI-powered Semantic Search on seller visibility, Rajiv Kumar Aggarwal, CEO & Founder, Mystore said, “In the open-to-all digital landscape of the ONDC Network, sellers need advanced technologies to enhance product visibility, discoverability, and conversions. Our AI-powered Semantic Search enables sellers to achieve unparalleled visibility on the ONDC Network, making their products easily discoverable by potential buyers. With the potential to increase e-commerce conversion rates by up to 25 per cent, Mystore’s AI-powered Semantic Search delivers highly relevant search results by understanding the intent behind queries, boosting buyer engagement, and ultimately resulting in higher conversions.”
