It’s that time of year again – Prime Day! Happening across 2 days (July 16-17, 2024), Prime Day has become a major industry-wide e-commerce moment, as consumers take advantage of discounts across retailers.
Today, we’re releasing our online shopping insights for the 2024 Prime Day event. Based on Adobe Analytics data, the report provides the most comprehensive view into U.S. e-commerce by analyzing commerce transactions online, covering over one trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. Adobe Analytics is part of Adobe Experience Cloud, relied upon by over 85 percent of the top 100 internet retailers in the U.S.* to deliver, measure and personalize shopping experiences online. (Source & Read Full Report on Adobe)
