Edit Cloud, a startup that developed post-production software used in projects featured on Netflix and Sky has secured a £2 million investment. Edit Cloud was founded by Simon Green, the former founder of production/post-production house Green Rock, and provides a virtual editing platform utilising cloud-based tools and AI to enable teams to spin up edit suites for the duration of a project and work collaboratively from any device, anywhere. The funding round was led by specialist creative-tech VC firm Edge, with angel investors including Inspired Thinking Group founder Simon Ward and creative technology entrepreneur Justin Cooke. Green, who is also CEO of Edit Cloud, said: “Our sector is at a pivotal moment. We’ve all had to use outdated systems and fragmented editing processes for years, which has made it increasingly hard for production staff and creative teams to be their best. “As AI continues to revolutionise traditional workflows, here at Edit Cloud we’re able to transform production processes into the cloud, finally unlocking new efficiencies, enabling diversity and talent democratisation, as well as delivering everything more sustainably.”
