AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking. AppsFlyer creates a unique AppsFlyer ID for attributions (an app install, reinstall, or re-attribution) that is associated with attribution details. This enables the platform to attribute in-app events to the original media source. Advertisers can use this information to follow user journeys in their app’s raw data. AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. According to the company’s website, “Our open platform provides the measurement, analytics, engagement, and fraud protection technologies you need to get the answers to all of your questions, and make good choices for your business and customers. Bringing in new customers is great. Getting accurate insights while protecting your customers’ privacy is even better. Our privacy-preserving measurement and cost aggregation technologies give you insights you can count on across channels, platforms, and devices.”
