In an antitrust trial, Google defended its advertising technology, arguing that its ad tech tools are safe and competitive, particularly against Meta and Amazon. The U.S. Department of Justice (DOJ) has accused Google of monopolizing the digital ad space, which it claims harms both advertisers and publishers. Google countered by saying its integrated ad tech system reduces fraud and spam, benefiting users. The company also highlighted competition from major players like Meta, Amazon, and Microsoft, suggesting it does not hold a monopoly. The trial’s verdict could significantly impact the digital ad market.
