Hotjar is a comprehensive user experience analytics platform designed to help businesses understand how visitors interact with their websites. It provides valuable insights through tools such as heatmaps, session recordings, and user surveys. Heatmaps reveal which areas of a webpage attract the most attention, while session recordings allow users to watch real-time interactions, identifying usability issues and opportunities for improvement. Hotjar’s feedback and survey tools gather direct input from users, offering a deeper understanding of their needs and preferences. By combining these features, Hotjar enables organizations to optimize their websites, enhance user experience, and drive better conversion rates through data-driven decisions.
