AdOnMo, an innovative advertising technology startup supported by Zomato, has successfully secured $25 million in its latest funding round. This significant investment aims to bolster AdOnMo’s capabilities in the rapidly evolving ad tech landscape.
The funding will be utilized to enhance the company’s advertising solutions and expand its operational footprint, allowing it to provide more sophisticated and effective advertising strategies for its clients. With a focus on integrating advanced technology into its offerings, AdOnMo is set to revolutionize how brands connect with consumers.
Zomato’s backing underscores the growing importance of technology-driven advertising solutions in India’s digital market. As businesses increasingly seek to optimize their ad spend, AdOnMo’s innovative approach positions it as a key player in the industry.
This funding round reflects the broader trend of investment in ad tech companies, highlighting the demand for smarter, data-driven marketing strategies in a competitive landscape. AdOnMo’s growth trajectory is expected to attract further interest as it continues to innovate and adapt to market needs.
AdOnMo is powering the next wave of high-impact advertising in India, which is shaping the urban advertising landscape – through targeted DOOH advertising. Through their vast network of 30,000+ screens installed in highly captive areas, such as elevator lobbies of residential & commercial buildings, supermarkets, and malls, they aim to develop a new advertising ecosystem that provides advertisers with high-impact access to various cohorts of homogeneous consumers in an affordable manner. Backed by Zomato, Ant Financial’s Bace Capital, and Astarc Ventures, AdOnMo is digitizing outdoor advertising spaces in 13+ different geographies of India. According to the company’s social media pages, “We’ve made significant progress by claiming key technology patents in India and Overseas. Our tech infrastructure allows us to execute innovative use cases such as dynamic creative optimization, social media-based ad triggers, and QR/NFC-powered measurement to name a few. Our format has been quite successful in creating bespoke moments that spark interest and engage with audiences. Listed among ‘Forbes Under 30 Asia’, ‘Best Start-up by Dept of Science and Technology’, and ‘Best Innovator at Global Entrepreneurship Summit’, our prime focus is to deliver nothing but the best, making our customers wanting to come back for more. We have been privileged to work with the likes of Mercedes, IKEA, Samsung, and Amazon among 750 other esteemed brands in our clientele.”
