Mailchimp is a marketing automation and email marketing platform. “Mailchimp” is the trade name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong, with Dan Kurzius joining at a later date. Mailchimp is a widely recognized email marketing and automation platform that enables businesses to design, send, and analyze email campaigns with ease. Known for its user-friendly interface and extensive range of features, Mailchimp helps organizations create personalized email content, segment their audience, and track campaign performance through detailed analytics. The platform also offers automation tools for managing customer journeys, integrating with e-commerce platforms, and optimizing marketing strategies. With its focus on delivering effective communication and measurable results, Mailchimp supports businesses of all sizes in building and nurturing customer relationships while driving engagement and growth.
