SuperMoney is an online financial comparison platform that helps consumers evaluate financial services. It is headquartered in Santa Ana, California. Flipkart’s fintech journey took a new turn last week with the launch of super.money, a payments app that enables users to make UPI transactions and earn cashback. Super.Money, backed by Flipkart and led by founder Prakash Sikaria, recently launched a co-branded credit card and plans to expand to six financial products in the coming weeks, targeting young professionals. While talking to media as published in media reports, Sikaria revealed plans to seek external funding in December 2024 as Super.Money aims to solidify its position in India’s competitive fintech sector, distinguishing itself from peers like PhonePe. “We are a credit-first company while PhonePe is a payments-first company,” says Sikaria on PhonePe rivalry.
